Top 7 Ways To Use Instagram Guides

The main purpose of Instagram Guides is to give recommendations and provide audiences with information in a more “long-form” manner than other posts on Instagram allow. They are a combination of a blog post with a reference Guide. They are incredibly simple, yet effective ways to collate ideas and information. In this Guide, we will discuss the top ways to use Instagram Guides and how this can be beneficial to businesses and branding online. 

To promote places and small businesses. 

If you or someone you know has a business with a physical location tagged on Instagram you are able to create a Guide promoting it. You can use user-generated content as well as your own in order to advertise in an exciting way for a business. You could explore the production process, give information on the business creation process, or different elements of the business within this Guide. It will really help your audience get to know your business. Plus, audiences love to know the in's and out of what and who they are supporting.    
   
To share information

You can use your posts, as well as others’ in an informative Guide. Using content from other creators in addition to your own is a great way to supplement your content and reach new people--as well as give exposure to other creators.

And, then, to create a Guide to your favorite spots.

Create Guides for your favorite place. This is great for people with an influencer geared account. Users want to shop, eat, and visit the cool places that they know that their favorite creators frequent.

Fantastic for travel Guides

Turn your posts from a city into a Visitor’s Guide, and give your recommendations as to what is cool and worth checking out. you could also just create food Guides and Instagram-able location Guides--that one is bound to go down a treat  

Behind the scenes 

You could provide a detailed overview of a product or share some of the exciting production processes. Again, this depends on the kind of content you have already been sharing with your audience. Followers love to feel like they are getting sneak peeks or exclusive content, they also love seeing the less structured posts; for example, behind the scenes glimpses. This is yet another way to give depth to your brand.   
 
Create partnerships with businesses.

As you are promoting businesses or content, particularly once you have built up a large following, you will be able to create partnerships and sponsorships with business. This makes your brand more reputable and increases your exposure.

More information 

If your brand shares a lot of information on Instagram posts (for example sharing text posts with definitions or explanations of current events or even just quotes); collating relevant posts and news into a Guide is a great way to go into more detail. You should collect all of your posts around a single theme or idea and create them into one easy-to-navigate Guide for your audience. You will be able to go into more detail in the comments and this is also a great way to provide recommendations for new resources or new accounts to follow.      

The only limit with Instagram Guides is your imagination. You can create so many different things depending on your preexisting content, your content strategy, your audience, and your creativity. Think outside the box and determine what sort of content your audience wants to be recommended and then do so.   
